Continuing from my earlier posts, here I intend burst another myth on online shopping. The diaspora tends to believe that items are cheaper online. But is it really cheap?
Well, this may be true for those living in second or third
tier cities. But certainly not for metros where there are stiff competition, it may not always be true. While online may be cheaper for items like mobile phones, but not for many marchandise. So onee should explore before making the purchase. I
am sharing one of my recent experiences to burst this myth.
My wife was looking to purchase a pair of sports shoe for her gym outings. Therefore
when Myntra.com had announced a hyped sale with a full page ad on the TOI, we decided to explore it. We shortlisted a Nike shoe with a MRP of 3596. It was on
offer @30% discount for that day. Thus the price indicated after discount was
2517. When we added it to the cart and proceeded for payment, the surprise
element popped up. VAT Extra. How much VAT? Rs.431/-. How it was calculated.
@12% of MRP, not on the discounted price. So final price I need to pay after
adding VAT was 2948. Thus effective discount got reduced to a mere 18%. As most
of the shops in malls gives a 20% discount during sale season, we decided to try
it out at a shop rather than buying online. In shop purchase resluts in lower post purchase disonances as you can try out various options on spot.
|Item on sale with 20% discount on a hyped sale|
|Notice the extra VAT amount when you add the item to your cart|
Out of curiosity, I decided to visit Myntra.com again next
day. The hyped sale was over as it was only for a day. Hence the same pair of shoe was on
10% discount only that day. To check VAT applicability, I added it to the cart
and proceeded for payment. To my surprise there was no extra VAT that day. This
means that customers are taken for a ride in the name of sales. One is made to
feel like getting an extra 20% discount in sale, whereas he was actually getting
just 8% extra discount.
|Same item when not on sale.|
|Notice no VAT extra on background. Coupon codes never applies on such items.|
Now that there is a Nike factory outlet in one of the malls not
very far from my home, we decided to visit the shop. This being the end of
season sale period, everything was on flat 40% in the shop, including the model
we had checked online. And to the top of it, there was no extra VAT. Therefore we
got that pair of shoe for 2217 from the Nike outlet whereas the price on hyped sale was 2948. To make you all understand how we are being taken
for ride by these online sale, I have decided to corroborate this with screenshots
I had retained. Unfortunately I did not save screenshot of the sale circus with
extra VAT. But the images below clearly shows that the offline purchase from
outlet was cheaper by almost 22% than the online price. I however have retained images of a much lower scale sale @20% off, which also attracted extra VAT.
|Same shoe purchased from Nike factory outlet|
|Bill showing actual price from shop which was much lower than online sale price, And no VAT extra.|
It reminds me of the
famous quote – You can fool all the
people some of the time, and some of the people all the time, but you cannot
fool all the people all the time. So next time you see another full page ad of
an online sale, make sure to compare before you buy.
Labels: Internet, online shopping
posted by Rupankar Mahanta at 9:40 PM
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